Humphrey Jones, ITV spokesman, talked yesterday of the network’s plans to re-establish the game-show format on prime time television.
“All people have been watching for years now is ‘reality’ T.V,” he said. “We think it’s time for a change. Our creative panel has come up with a real winner this time.”
The new programme, titled “Baboon or Bust”, will pit contestants in monkey suits against others dressed as bananas. They will compete across various high-adrenaline events to win cash prizes.
“We might throw in real monkeys from time to time,” said Jones. “Or real bananas. It’s about as far from reality as you get.”